We’ll Take Care of Your Health—So You Can Do What You Do Best
Introducing the Executive Optima…
A 13-month, high-touch, all-inclusive partnership focused on implementation, continuous tracking, and real-time refinement so you can operate at the highest level in business and life.
Strategy Is Just The Start
Your health isn’t just personal. It’s strategic. It affects your company, family, longevity, and leadership. The demands of work—meetings, travel, late dinners—don’t pause, and neither should your health strategy. Executive Optimization was created to help you maintain control no matter what’s going on.
Just like you wouldn’t gamble with your financial assets, you shouldn't gamble with your biological ones. This is precision asset management for your health, designed to integrate seamlessly into your fast-paced life and provide high-touch, data-driven, executive-level support every step of the way.
Are You Fit For Leadership and Long-Term Success?
Business is a lifelong game, and leadership is a high-performance endeavor. Your greatest edge? Sustained energy, resilience, clarity, and control over your health. Executive Optimization ensures that your performance, stamina, and well-being match your ambition level.
We proactively manage your health with a customized, ongoing approach so you don’t have to second-guess what’s happening inside your body or what you should be doing next. This is about building a health foundation that scales with your career, legacy, and life.
What’s Included in the Executive Baseline
Body Composition Assessments
We use Bioimpedance to calculate your body composition; it's simply a low-voltage current passed through the body. Don't worry, you don't feel it! We support these with other more traditional measurements such as weight, height, waist measurement and others.
We will provide a tape measure and Bioimpedance scales on completion of enrolment.
Movement Assessments
Our primary movement assessment is the overhead squat, as it can be used to indicate muscle imbalances throughout the body.
This may then be followed up with individual muscle tests and balance testing.
Nutritional & Lifestyle Assessments
These forms will give us some in-depth knowledge of your medical background, as well as your current dietary and exercise habits..
Mindset Assessments
We open the mindset with the DeMartini assessment, 13 questions which, when answered honestly, will give you insight into your current TRUE priorities, rather than those you think or wish were priorities.
Executive Health Breathing
We’ll meet for a comprehensive one-on-one session to distill your full health assessment into clear, actionable insights. You’ll walk away with a deep understanding of your biology and the specific levers to optimize your performance, all of which are tailored precisely to your lifestyle, business demands, and leadership responsibilities.
Executive Optimization Map
Following your briefing, you’ll receive a personalized optimization roadmap: a clear, data-driven action plan outlining the steps to elevate your nutrition, movement, sleep, and stress. It’s designed to align seamlessly with your lifestyle, business demands, and performance goals.
Executive Strategy Integration Calls (2 x 60 Minutes)
Two high-touch follow-ups are designed to support you as you implement your roadmap. We’ll review progress, recalibrate strategy, and ensure your actions align with your personal, professional, and performance goals.
Exclusive Family Invitation
True leadership starts at home. Extend the benefits of precision health and performance to those closest to you with exclusive access and preferred investment options for family members. Support your household in building a stronger foundation of resilience, vitality, and long-term success—for this generation and the next.
Bespoke Service for Premium Clients
There’s asset management for your wealth. Now, there’s asset management for your health.
We’ve designed a personalized system to help forward-thinking executives like you stay sharp, energized, and built to lead with confidence for decades to come.
FAQs
How Does This Differ From The Executive Baseline?
The Executive Optima program includes everything from the Baseline—comprehensive assessments, personalised strategy, and in-depth data analysis—but goes far beyond it. This is a six month partnership designed for implementation. You’ll receive bi-weekly 1:1 coaching, ongoing lifestyle refinement, complete executive fitness programming, and retesting throughout the year. It’s built for forward momentum and long-term transformation.
What Kind of Coaching Is Included—and How Often?
You’ll receive direct, bi-weekly coaching from Julian to ensure consistent alignment with your health, business, and performance goals. These high-level strategy sessions—not generic advice—are designed to help you adapt, evolve, and stay sharp throughout the year.
What Assessments are Repeated During the Year?
Assessments that benefit from retesting (e.g., blood panels, body composition analysis, metabolic testing, specific biological aging markers) will be covered throughout the year. This ensures your progress is quantifiable, precise, and reflective of real-world improvements, not just initial potential.
How Does the Executive Fitness Programming Work?
Our executive fitness director will create an ongoing, personalized fitness plan for you, starting with our 8-week executive fitness foundations program. The plan is crafted to match your schedule, physiology, and leadership demands—whether that’s travel, high-stress periods, or key events. High-touch adjustments are made as needed based on your biometric data, performance goals, and evolving needs.
What if I Travel Often or Have an Unpredictable Schedule?
No problem. The program is designed with flexibility and mobility in mind. We work around your travel calendar, time zones, and energy levels. Wearables, digital access, asynchronous support, and more help ensure consistency, regardless of location.
Can I Upgrade to the Sovereignty Program Later?
Yes. Optimization clients may be eligible to upgrade to the Executive Sovereignty program. This tier offers additional concierge medical partnerships, in-person strategy intensives, and white-glove access to a full spectrum of services. Availability is limited and based on alignment.
Is The Full Investment Required Upfront?
No. While many of our members initially choose to invest in full, we also offer flexible payment options. You can reserve your spot with an initial deposit, and we’ll work with you to create a tailored payment schedule that aligns with your preferences.
Is This Tax-Deductible as a Business Expense?
In many cases, yes. Many entrepreneurs and executives are able to categorize elements of this program as a professional development, coaching, or health expense. We recommend confirming with your CPA or tax professional to ensure compliance based on your entity structure and jurisdiction.
Do you offer Non-Disclosure Agreements (NDAs)?
Yes. Privacy is paramount. Upon request—or proactively for certain engagements—we’re happy to provide a mutual NDA to ensure confidentiality regarding all personal, health, and business matters discussed or reviewed throughout your experience. Discretion is not just expected—it’s a standard.
How Do I Begin The Process?
Start by requesting a complimentary Executive Health Meeting. This conversation allows us to understand your goals, answer your questions, and determine if this membership is right for you. From there, we’ll guide you through the following steps.
To Ensure Quality This Programme is
Limited to 5 New Clients Per Month
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